Founder Brand Consultant
Dr. Abide Turan Katırcıoğlu
AT BrandGuide is a strategy consultancy that combines over 20 years of brand management and marketing experience with an academic perspective.
Dr. Abide Turan Katırcıoğlu has held senior marketing and brand leadership roles across media, fashion, and retail sectors, working with leading companies such as Koton, Ziylan Group, Desa, and TurkMedya. In these roles, she led brand positioning, growth strategies, and 360° communication initiatives.
Through AT BrandGuide, she has provided strategic consulting to brands including Altınyıldız Classics, Lee Jeans, Wrangler, Dockers, Bilcee, and Azur — leading repositioning, growth, and market adaptation processes.
Her work focuses not only on defining strategy, but on driving tangible business outcomes. She develops strategies that strengthen market position, brand perception, and commercial performance — and ensures these strategies are effectively translated into execution.
Today, she continues her work with an insight-driven approach, integrating strategy into decision-making and execution processes.
Education
- Istanbul Commerce University — PhD in Marketing (2026)
- Columbia University — Digital Marketing (2019)
- Istanbul Bilgi University — MBA (2006)
- Bilkent University — Business Information Management (2003)